The
Earnings tab in Blogger makes it easy, simple and trouble free to allow AdSense
ads on your blog. At the time when your account has been approved, Blogger
retrieves your earnings information figures so you don't need to visit the
AdSense dashboard to access basic earnings information.
AdSense Report
Once
you set up generating AdSense impressions, you will start earning money when
the visited people click on ads that come into view on your blog. The earnings
report (visible when you click the Earnings tab) includes a drop-down bar with
Today, All time,This Month,Last 7 Days and Yesterday.
By
selecting an option will retrieve/regain the relevant or appropriate report
directly from AdSense.
All time
If
you are an existing AdSense user, you will observe that Blogger created a new
channel (with the URL of your blog) in your account. If you already have had
AdSense ads on your blog before using Blogger’s AdSense integration to insert
ads into your blog, note that All time will retrieve/regain data only from the
time you connected Blogger to your AdSense account.
This
does not affect on your overall account of
AdSense reporting, available directly from AdSense.
Terminology
The
AdSense report noticeable from the Earnings tab contains necessary information
about how many ads have run on your blog, how much revenue you've earned and
how many clicks were generated. Each term in the report is defined below:
- Page views: A page view that is generated in every time when a user views a page that displaying Google ads. We will count one page view in spite of of the number of ads displayed on that page. For instance, if you have a page that displaying three ad units and it viewed twice, you will able to generate two page views and six ad unit impressions.
- Clicks: This is the number of times when the ads were clicked on in the given reporting period.
- Page CTR (Click-through rate): That means the number of ad clicks that divided by the number of page views.
- CPC (Cost per click): Focusing the average amount that paid by the advertisers for each ad click.
- Page RPM (Revenue per mille): Refers this is revenue per 1,000 page views. RPM = (Page views x CTR x CPC) / 1,000